Did you know that an online customer is more likely to trust a product review from another customer than she is to trust a brand’s written product description? If both of those elements appear on every one of your online product pages, the review is more likely to inspire a sale than the branded content. […]
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When it comes to marketing to millennials, there is good news and bad news for brands. The good news is that millennials forge stronger and closer relationships with brands than any generation that came before them. Social media has closed the gap between brands and customers, and millennials dominate social media. Millennials interact with their […]
In many ways, shopping online is the optimal way to shop. It’s easy, convenient, fast, and accessible. Shopping at a brick and mortar store takes real commitment: customers have to set aside time to drive to the store, walk around shopping, try out or try on products, and wait in line at the checkout counter. […]
The world of e-commerce is an ever evolving beast. With the rise of mobile and tablet, we’re always on the go and connected, and whilst this is a great thing for e-commerce, it also brings with it a few new, previously unseen dilemmas. We’re less patient than ever, and want content that we can trust, […]