Entries by team

How Video Reviews Create Trust with Shoppers

Did you know that an online customer is more likely to trust a product review from another customer than she is to trust a brand’s written product description? If both of those elements appear on every one of your online product pages, the review is more likely to inspire a sale than the branded content. […]

How Millennials Engage with Brands

When it comes to marketing to millennials, there is good news and bad news for brands. The good news is that millennials forge stronger and closer relationships with brands than any generation that came before them. Social media has closed the gap between brands and customers, and millennials dominate social media. Millennials interact with their […]