Consumer Trends Focus Heavily On Video Consumption For Online Ecommerce
From The Desk Of Scott Randall
Co-Founder of Criteek
153 W 27th Street | NY NY 10001
With the advancement in modern technology the real-time insights to monitor and track a consumer’s path to purchase online retailers now have greater insights into their customer base than ever before.
The single greatest evolution in consumer buying was with the advancement of mobile devices. This allowed retailers to reach their target consumer virtually anywhere, at any time, with the perfect sales delivery.
E-Commerce Has Evolved.
Have you unleashed the power of video?
Entrepreneur.com recently published a business article relating to the The 5 Ecommerce Trends You Should Look Out For. Of which, a strong focus on video heavy ecommerce was at the top of this list.
“According to Cisco, by 2017, video will account for 69 percent of all consumer internet traffic. As shoppers grow more responsive to visual presentation and seek responsive layouts, video will become a front-and-center asset to convey product details — not just demos — and facilitate improved webrooming.
The shift toward video is already generating a high ROI for the advertising industry, especially among consumer packaged goods brands, many of which have seen significant increases in engagement and reach.
Video is a great way to deliver high-quality content, and it benefits ecommerce by leading to higher average orders and driving conversions. In 2015, the focus in particular will be on mobile video. Last year alone, 25 percent of all ecommerce video plays came from mobile devices, up from 19 percent in 2013. As mobile becomes the dominant platform for online shopping, ecommerce retailers who have seen the benefit of video will focus more on leveraging it across multiple channels.”
Scott Randall, Co-Founder of Criteek, recently expressed the importance not only of video but the content within the video.
“Data consumption today is growing exponentially. With the ability to access data and information virtually anywhere, today’s online shoppers are conducting greater research before committing to a purchase. In prior years consumers purchase influence weighed heavily on sponsored athletes and TV commercials. As linear advertising platforms fade in effectiveness, modern day consumers are accessing multiple mediums to research a single product. Users scour the internet today for more than just product information created by the brand but specifically seek honest real feedback from real consumers in the form of video reviews. In order for brands to remain competitive in today’s global digital marketplace they must invest in genuine reviews.”