So, what are the implications for you, as a business owner? Your window to respond is getting forever smaller. It’s not just addressing to a written comment, either. Consumers expect you to respond to mentions, tags, likes and even hearts. The type of platform matters. You have a bit more time to respond to comments posted on online reviews versus Twitter or Facebook.
It’s imperative to incorporate a strategy to respond to customer messages. Customer feedback should not be underestimated. It’s important to acknowledge both positive and NEGATIVE messages. Your business growth depends on both.
From The Desk Of Denise O’Connor
Director of Business Development of Criteek
153 W 27th Street | NY NY 10001