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Increase Your Customer Service

How to Provide Strong Customer Service in the Digital Age

Customer service in the digital age isn’t completely different than it was when every business was brick-and-mortar. Some rules of the customer-brand relationship—like “the customer is always right”—are unlikely ever to change. However, the fundamental approach to customer service has changed thanks to the internet and other technologies. Technology has given your customers a broader […]

Product Reviews

Why Consumers Trust Customer Generated Video Reviews

In 2014, BrightLocal published a survey on the power of customer reviews. 88% of respondents said that they trust online reviews as much as personal recommendations. In other words, nearly nine in 10 customers are just as willing to buy a product based on the praise of a stranger as they are to buy a […]

Increase Your Customer Service

How to Provide Strong Customer Service in the Digital Age

Customer service in the digital age isn’t completely different than it was when every business was brick-and-mortar. Some rules of the customer-brand relationship—like “the customer is always right”—are unlikely ever to change. However, the fundamental approach to customer service has changed thanks to the internet and other technologies. Technology has given your customers a broader […]

Product Reviews

Why Consumers Trust Customer Generated Video Reviews

In 2014, BrightLocal published a survey on the power of customer reviews. 88% of respondents said that they trust online reviews as much as personal recommendations. In other words, nearly nine in 10 customers are just as willing to buy a product based on the praise of a stranger as they are to buy a […]