Facebook wants to motivate its content creators. To that end, they are considering sharing revenue that is created from content.
Why? Facebook, as does Instagram, loves content. Content brings consumers. Consumers look at ads. Regarding Instagram alone, ads are expected to bring in $1.53 billion in revenue this year. Per Carolyn Everson, VP for global marketing solutions at Facebook, they are trying to be a “major distribution platform.” To that end, they are exploring different methods of revenue sharing models with content producers.
This Video Tool Instantly Decreased Bounce Rate By 14.63%
World renowned shoe brand Newton Running was driving a lot of traffic to their
website, however those people were only staying on product pages for a short period of time.
As Instagram’s popularity soars, many of Facebook’s advertisers are now using Instagram, creating a crossover effect. Facebook wants to optimize that relationship. Recently, Instagram unveiled tools to help businesses differentiate themselves from consumers. There’s a lot of money to be made. We hope Facebook does decide to share the wealth.
Denise O’Connor, Director of Business Development at Criteek just gave a Webinar regarding the importance of a modern SEO Dashboard.
Does Your Marketing Strategy Include Video?
We’ve assembled a crucial piece outlining the key components your digital marketing plan should include for 2016 business growth.