Video customer reviews can bring more impact than written or photo reviews Photo by Justin Sullivan/Getty Images
Video customer reviews can bring more impact than written or photo reviews
In the world of shopping, there’s no denying that customer reviews are a critical part of the buying process. Whether a person is considering buying a $5 lip pencil or a $5,000 piece of exercise equipment for their home gym, chances are they first research the products online before buying them.
Whereas certain shoppers might be fine with a written review or a couple of photos, lots more appreciate the amount of information that can be gleaned from video reviews.
That’s why companies like Criteek are vital in the arena of consumer reviews, with the firm going a step further than YouTube by allowing product pages to have their video reviews on the same page.
Let’s say you are checking out an expensive pair of $245 jogger pants that are all the rage lately. Who wants to spend the time leaving the product page and wading through tons of unrelated videos on YouTube to try and find the proper customer video review?
Criteek takes care of that problem and cuts down on consumers research time by adding the product review videos directly to the website pages where the customers are making their purchases.
In the actual product review videos, customers can view others literally using the product they intend to purchase. The level of trust in such reviews is higher, because potential buyers can actually witness the product in use – or the service being enjoyed – and learn plenty about the pros and cons of the item even before owning it.
Companies like Amazon already understand the importance of video reviews, since some of their product pages include them – but not all of them by far. That’s because it can be quite a stretch of employee resources and time to create video reviews for thousands of products or services.
However, it isn’t a stretch for all of the citizen journalists in the world – most of them equipped with their own smartphones – to create thousands of product reviews, in high-quality HD footage, no less.
With Criteek, the customer review videos can be corralled into the most useful place on the product page so that the footage can make an impact upon buying decisions. Instead of residing all over the web for buyers to hunt down prior to making their purchases, the customer review videos created and managed via the Criteek pipeline can make a bigger impact – and help boost search-engine optimization for the product or service as well.
Creating greater customer engagement with a product or service is like making Pavlov’s dog salivate. The next step for plenty of people who watch a review video that raves about how much better a lip gloss beautifies one woman – or how much fitter a $5,000 home gym made another – is generally to enter their credit card information and click the buy button.
Therefore, the time it takes to incorporate video reviews into each and every product or service page could be well worth its weight in increased sales.