Engaged shoppers visit more pages, stay longer and are more likely to buy.
Which review format engages shoppers most?
“Will Video be the next generation of ecommerce product reviews?”
Decision Support Systems – Elsevier 2015, Clinical Research Study
User-gen video reviews work
Shoppers trust shoppers 12 x more than they trust you
Put Passion on the Product Page
No hosting, no curating, no load times…no work required
Who posts the video reviews?
Plus reviewers from around the world
This is where our great text about engagement will go…
Conversion Up. Returns Down
Conversion Up. Returns Down.
It’s a great way to make money.
70% of shoppers research a product before they buy. That doesn’t mean shoppers love to do research – it means they want information before they spend their money. They don’t want to have to go looking for information when they’re shopping and you don’t want them to leave your product page.
The video content shoppers search for most comes from fellow shoppers. User-generated video reviews bring products to life and put reviewers on-screen where the shopper can trust what they see and know what they’re buying – so conversions are up and returns are down.
Authentic information is hard to come by. Shoppers want it now. Crittek streams certified, authentic user-generated video reviews from sports product reviewers right to your ecommerce product page.
The numbers don’t lie.
Shoppers who see a video when they’re shopping for a product are more likely to buy.