There is no doubt that with the technological advancements in mobile technologies the power of quality video is now more accessible than ever before.
The journey shoppers take to buy products has changed and, with that, commerce itself has changed. Shoppers overwhelmingly rely on the reviews to make purchase decisions. Those who learn to leverage reviews effectively to engage shoppers will win the ecommerce battle.
The closer shoppers get to the “Buy Now” button, the less attention they pay to messaging from brands and retailers. In fact, according to Forrester, only 14% of shoppers trust brand messages.
While reviews are important for the buying decision, shoppers are forced to interact with an eco-system that is currently broken.