Video is taking content marketing by storm, but you’ll have to do more than just make one to realize its full potential. Video is everywhere – all the time. Businesses who ignore it ‘do so at their peril’.
The Guardian just released a detailed article expressing the importance of video as the leading force in content marketing.
“If it were five years in the future, would you be reading this article or would you be watching it?
As online video continues its inimitable rise, it’s an interesting question to ponder.
By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.
Video-on-demand traffic alone will have almost trebled.
Leafing through a swathe of statistics on the subject, I’m hard pressed to find any indicator that doesn’t suggest rapid growth.
With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril.
Video is the future of content marketing.
That is, if it’s not the here and now.
Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to rise as more and more realize the possibilities.
Nielsen claims 64% of marketers expect video to dominate their strategies in the near future.
It’s not difficult to see why.
When it comes to potential reach, video is peerless.
YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook.
One in three Britons view at least one online video a week – that’s a weekly audience of more than 20 million people in the UK alone.
Video can give you access to all this.
Video done well can give you a slice of it.
What other form of content can do the same?
The success stories of videos that have gone viral are legend.
A recent campaign from Volkswagen, for example, saw a trio of its videos viewed a combined 155 million times.
If such numbers seem out of reach for companies without 12-figure revenue streams, they at least demonstrate video’s inherent shareability.
Engage viewers and they will share the video with others.
They will spend longer on your website and more time interacting with your brand.
For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.”
This Tool More Than Doubled Their Dwell Times
[CASE STUDY] Attracting a customer online is requiring many different digital channels. But, once you have the audience what are you doing to keep them on your website?
Kyle Wilkinson, Co-Founder of Criteek, was recently interviewed about the power of video as a leading content marketing vehicle. Here is an excerpt from that interview.
“It’s inevitable that as technology advances and the ease of creating great quality video is literally harnessed in your pocket, video will begin to overtake the traditional written form of content marketing.
And this simply makes sense.
Here’s why, just under 50% of people say they would rather seek out information about a product after seeing an online video.
In the B2B marketplace, video has become the sixth most popular content marketing tactic as 70% of marketers use some form video in their complete marketing strategy.
Recent studies show that users spend 88% more time on a website with video.
And arguably the most important aspect resides in the ability to increase click-through rates up to 90% in your existing email database by simply leveraging video within your standard email blast.”
From The Desk Of Kyle Wilkinson
Co-Founder of Criteek
153 W 27th Street | NY NY 10001